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Video of the Week: “The Comeback of the Immersive Sim | Game Maker’s Toolkit” from Mark Brown (@)
Reading material: “How our PR partner’s reputation became a liability, and what we did about it” by Josh Sutphin (@invicticide)
Excerpt: “We launched Kickstarter and Steam Greenlight campaigns for Legacy of the Elder Star this past Thursday. To help drive traffic to those campaigns, we hired a PR company to send press releases and conduct some audience outreach. On Monday, we terminated our partnership with them. But this post isn’t about stirring up drama. I’m not even going to reveal the identity of the company, because I’m not here to drag their name through the mud. Instead, this post is about how this past weekend taught me an important lesson about properly vetting a PR firm.”
OP: “I often get asked by devs how to get started with marketing, so I’ve put together a (very)early-stage marketing plan that anyone can follow, regardless of the type or scope of game. I used similar frameworks when I worked at Nintendo, and found them tremendously helpful; I’m a firm believer that good planning invariably results in better execution. I’d love to hear your feedback, and if you guys have any questions about marketing planning, do fire away – I’d be happy to help.”